The Western Fashion Trend We’re Loving This Fall

Western style is back in a big way this fall and this time, it feels less costume and more effortlessly cool. Think beautiful suede, lived-in denim, rich leather, paisley prints, earthy colors, statement belts and the perfect Western hat.

Our new Gone West collection takes everything we love about the Western fashion trend and gives it a modern, feminine update. It’s a little cowgirl, a little vintage, and completely wearable.

The New Western

You don’t need cowboy boots and a ranch to embrace Western style. This season is all about borrowing those iconic Western elements and mixing them into the pieces you already love.

A paisley blouse with your favorite jeans. A suede jacket thrown over a simple dress. A Western hat with an oversized sweater. Denim paired with leather. A printed maxi dress finished with boots.

The key is in the mix.

The modern Western trend feels relaxed and collected rather than overly styled—making it surprisingly easy to wear from the Colorado mountains to the city and everywhere in between.

Denim, Denim & More Denim

You can’t talk about Western fashion without denim.

This fall, jeans continue to move toward relaxed, statement-making silhouettes. Think wide-leg jeans, flare jeans, bootcut denim, high-rise styles and vintage-inspired washes.

Beyond jeans, denim shirts, jackets and dresses are an easy way to bring Western influence into your wardrobe. Try mixing different denim washes or pairing your favorite jeans with suede, leather or a feminine printed blouse for a softer take on the trend.

Suede + Leather

Texture is one of the biggest reasons we love Western style for fall.

Suede jackets, leather jackets, faux leather, suede skirts and Western-inspired accessories instantly add warmth and dimension to an outfit.

Rich brown suede feels especially right this season. Pair it with denim and a white blouse for an easy classic, or layer it over prints and dresses for something a little more unexpected.

Leather adds the edge. Suede adds the softness.

Together? So good.

Paisley, Prints & Western Details

Prints are another major part of the Western revival.

Paisley prints lead the way, alongside florals, bandana-inspired patterns, Southwestern influences, florals, embroideries, and vintage motifs. Look for prints in deeper fall shades that feel warm rather than overly bright.

Western details are showing up everywhere: contrast stitching, studs, fringe, embroidery, statement buckles, pointed collars and subtle ranch-inspired touches.

You don’t need all of them at once. Sometimes one little detail is enough to completely change the feel of an outfit.

The Colors of the West

The Western color palette was practically made for fall.

We’re loving chocolate brown, camel, cognac, rust, burgundy, deep red, cream, denim blue, black and warm neutrals. These earthy shades make mixing and layering easy while giving your wardrobe that rich fall feeling.

Brown continues to be especially important this season, from deep espresso and chocolate to warm caramel and tan. Mix several shades together or pair them with classic denim for an effortless Western-inspired look.

Don’t Forget the Hat

Sometimes all an outfit needs is the right accessory.

A Western hat or cowboy-inspired hat can instantly give a simple jeans-and-sweater combination a little more personality. Add a statement belt, boots, layered jewelry or a great leather bag and suddenly your everyday basics feel completely different.

If a full Western look isn’t your thing, accessories are also the easiest way to try the trend without committing to it head-to-toe.

How to Wear Western Style Without Looking Like You’re Wearing a Costume

Our favorite approach? Pick one or two Western-inspired elements and keep everything else simple.

Pair a paisley blouse with modern jeans. Wear a suede jacket over a basic tee. Add a Western belt to a feminine dress. Style cowboy boots with a relaxed sweater and denim. Top an otherwise simple outfit with a great hat.

Western fashion works best when it feels like your style with a little Western attitude added in.

Gone West

From denim and suede to leather, paisley, Western prints, hats, dresses, jackets and statement accessories, our Gone West collection brings together the pieces we’re loving from one of fall’s biggest fashion trends.

Whether you’re ready to go full Western or simply want to add a little cowgirl influence to your everyday wardrobe, there’s plenty of room to make this trend your own.

Go West. Stay awhile.

Shop the Gone West Collection and discover our latest women’s Western clothing, fall denim, suede, leather, prints and Western-inspired styles.