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    Valleygirl Boutique, the vision of local Sandy Helt, first opened in Avon, CO in 2007. With a focus on fun, affordable fashion, Valleygirl carries clothing and jewelry as beautiful and unique as its mountain surroundings. The enthusiastic reception from both locals and visitors to Avon’s Valleygirl Boutique encouraged Sandy and her husband, Bob, to expand into neighboring mountain towns, opening Breckenridge’s Valleygirl Boutique in 2008 and Edward’s Valleygirl Boutique in 2012. Sandy and Bob designed and built out the stores themselves with handcrafted finishes, making each store its own labor of love.

    Sandy, herself a jewelry designer, hand picks each piece of jewelry from local, national and international designers, creating a unique and beautiful selection of timeless jewelry for all of their stores. The clothing, while surprisingly affordably priced, combines mountain chic style with current trends. Carefully chosen by Sandy to help women both look and feel amazing, there is something for women of every generation, and to complement every individual style.

    In July 2013 Sandy and Bob expanded again, with a new concept. Ruby Jane, housed in a charming Victorian home built in 1890, carries affordable home décor, unique gifts, jewelry and a beautiful selection of clothes. Motivated in part by a desire to preserve the character of this lovely building on Main Street Breckenridge, Ruby Jane is surrounded by the beautiful perennial garden expanded and maintained for decades by the previous owner. After Ruby Jane opened, Sandy and Bob began remodeling the upstairs into the Loft at Ruby Jane, a three bedroom, three bathroom luxury condo available for nightly rental as of December, 2013. Gorgeous views of the slopes and close proximity to restaurants and shopping make it an ideal location. Offering a selection of home décor and gifts, jewelry and clothing, that is truly unique and varied, Ruby Jane has something for everyone.

    We are forever grateful to our customers from all over the world who have supported Valleygirl Boutique, and now Ruby Jane, over the years. In response to the many requests from our customers, we are happy to be able to offer an online store. As in our stores, our merchandise varies from week to week, so check back frequently. We look forward to greeting you in person when you visit our stores in Colorado.